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This groundbreaking book offers an in-depth exploration of sports betting from a sociological lens. It leverages multi-faceted sociological research to enrich our understanding of an increasingly integral part of the modern sports industry. The book delves into the world of bettors, investigating why they find sports betting appealing, what it symbolizes for them, and their betting practices — all within a broader cultural context.
Using original empirical research, the book utilizes a practice theory approach to unpack the interplay between individual actions and the influence of culture, lifestyle, and technology. As sports betting gains controversy in society, this analysis provides valuable insights into understanding betting as a multifaceted phenomenon with connections to other facets of social life. It offers a comprehensive understanding of its impacts and strategies to mitigate potential social harms.
This book is a captivating read for anyone interested in the sociology of sport, sports business, economy, psychology, gambling, sociology, cultural studies, social anthropology, or social policy.